Give the mark room.
Keep at least the width of one monogram letter clear on every side. Never crowd it with copy, rules or partner marks.
School of Skill identity
Learn.
Grow.
Succeed.
A practical identity for developing young people through basketball, education and opportunity.
Birmingham, UKLocal commitment.
International outlook.
International outlook.
Core identity
The logo system
Our mark combines a direct SOS monogram with a disciplined wordmark. It should feel established, educational and ready for the court, not decorated for effect.
Keep the promise legible.
Use the full lockup no smaller than 150px digital. Below that, use the SOS monogram with an accessible text label.
One mark. One moment.
Use one logo treatment per composition. Preserve its proportions and choose the version with strongest contrast.
Colour
Warm confidence. Institutional depth.
White and navy carry the system. Gold signals action and ambition. Every colour has a job; none is added merely for decoration.
Aa
Skill Gold
#D4AF37Primary actions, icons and moments of emphasis
Aa
Gold Dark
#B88A25Small gold text and accessible detail on light ground
Aa
Charcoal
#111111Display type and high-priority content
Aa
Deep Navy
#1B2330Institutional bands, footer and reversed identity
Aa
Court Stone
#E6E6E6Rules, borders and quiet separation
Aa
Off-white
#FAFAF8Warm editorial canvas and logo ground
White on navy Charcoal on off-white Navy on stone Gold body copy on white
Typography
Condensed character. Clear reading.
Bebas Neue gives School of Skill its direct voice. Inter carries detail without getting in the way. Display type earns attention; body type earns trust.
Bebas Neue / Display
BUILD
YOUR FUTURE.
Inter / Body
Skill develops through repetition, good teaching and the confidence to keep moving forward.
Sentence case · readable · humanDisplay / 88Development
H1 / fluidBuild your future.
H2 / 56Choose your pathway
H3 / 30Player development
Eyebrow / 14Birmingham, UK
Body / 16Readable detail for every player, parent and partner.
Supporting / 14Credentials, guidance and secondary information.
Action / 16Book an assessment
Legal / 12Clear, necessary information only.
Interface
Obvious actions. Restrained feedback.
Controls are square, direct and easy to recognise. Gold leads. Outlines support. Motion confirms interaction without competing for attention.
Compact label
Gold line icons. 200ms hover feedback. A visible gold focus ring for keyboard users.
Photography
Documentary, active and human.
Show the work happening: instruction, effort, teamwork and real environments. Birmingham is the foundation; international opportunity broadens the frame.
Composition
A disciplined editorial grid.
The layout is spacious but never vague. Strong rules, square geometry and a repeatable rhythm make information easier to scan.
Content shell
Primary reading and interface width, with generous responsive side gutters.
Wide shell
Photography bands, founder stories and compositions that need greater reach.
Spacing rhythm
8 / 16 / 24 / 32 / 48 / 64. Related ideas sit together; new chapters breathe.
Square geometry
Crisp cards, straight rules and restrained motion, never soft SaaS decoration.
Creative guidance
Credible before clever.
Every design decision should make School of Skill feel more useful, more human and more trustworthy.
Do
- Lead with white space and clear hierarchy
- Show real coaching, action and relationships
- Use gold with restraint and purpose
- Keep language direct and grounded
- Balance Birmingham roots with global outlook
Don't
- Imitate loud sports-flyer graphics
- Invent affiliations, awards or outcomes
- Use gradients, clutter or decorative effects
- Shrink useful type into microcopy
- Repeat or embellish the logo unnecessarily